Publication No.17

New Year, New Beginnings! Celebrating 2026 in sequins by the sea. With a new skyline. But first….

Jan 04, 2026

It’s time for me to summarize 2025. The year’s closing. Lessons learned, work, gratitude, and creativity. All in one.

This publication contain adlinks and advertisement for my own businesses

2025 in outfits

Each week, I will continue to share outfit tips, ranging from budget-friendly to luxury options. My goal is to help you with styling and exploring new ways to dress. I take a picture whenever I leave the house, and this has become my concept: “7 Days, 7 Looks.” Now, you can expect styles from January to December, featuring some of the wardrobe heroes of the year. Psst. Some of them are on current seasonal sales in store.

January.

February.

| Casual camel coat | Finely knitted sweater | Classic denim |

Mars.

October.

November.

December.

| Velvet dress | Strap-sandals | Glow palette |

Art and objects

My 2025 New Year’s resolution was to focus my energy on people and projects I loved, and to get better at saying no. I also wanted to invest in learning something new, which led me to a pottery course.

I wanted to dedicate more time to express my creativity, both personally and professionally. This fall, I found myself back in the classroom, taking a course in areas that interest me, such as interior design and art.

And signing one more contract/collection.

And visiting museums and places that I love.

My everyday creative corner

My yearly creative corner at home, where I always start my workdays. Taking notes, going through emails, taking digital meetings, writing down ideas, and kickstarting the day. For me, art plays a central role here. A mood board of sketches and memories, colorful pencils, or shelves displaying books, magazines and meaningful personal objects that transform a functional office space into my source of daily inspiration.

Work 2025

I am grateful for the year that has passed. How do I define success? For me, it’s about working in teams that bring me joy, where I know I can contribute in my own way. Success means growing and challenging myself. It also means giving voice to my inner thoughts, expressing my unique storytelling, and creating.

Creating a collection from scratch to campaign and final product involves a journey of design. It starts with sketching, selecting materials, and choosing cuts, all the way down to the details of buttons. Witnessing something evolve from an idea into reality is truly rewarding.

The podcast got a fresh look in 2025. It also became more dynamic, allowing us to meet a group of amazing women. I realized that I felt more comfortable asking questions than creating content about my own life. I’ve worked as a journalist for over 20 years, and interview formats have always been my passion.

In early 2024, I downloaded Substack and began sketching my logo for a “mini magazine.” I shared information about this platform with everyone who would listen and encouraged them to give it a try. It took me a whole year to conduct my research and finally post my first piece.

I chose to sign contracts with brands that I truly believe in, both in terms of the product and the team. Some of my partners have been collaborators for several years, while others are new additions to my network.

Part of my job involves helping companies with styling and content creation, and I absolutely love that aspect. I get the freedom to choose locations and craft a story and look, from Paris to Funäsdalen.

From Wakakuu 2 H&M Move.

Till bords!

Setting a table for me is like painting and adding color to a blank canvas. Here’s how it looked throughout 2025, capturing the essence of each season and celebration.

Grateful for 2025

2025 was the year when I needed to make some new decisions about how to best allocate my working time. I chose not to renew certain contracts and declined others; energy drainers were not welcome. My intention and integrity were important to me.

”See you soon!”

Just in time for summer, I sent myself a postcard and shut down my social channels for a few weeks to regain my energy and think clearly. I was so incredibly tired of all the copy/paste.

I sailed with my family, enjoying the moments, reading, living fully, and landing in my choices.

I will continue to open my channels to uplift others. I love my “business book club,” where I can share and discuss thoughts as a small business owner and entrepreneur - something that can sometimes feel lonely.

I will keep taking photos, documenting, and sharing my experiences, while not taking everything too seriously. I aim to grow, stay curious about others, and play with food and word choices.

A friendly reminder.

Flowers for you

I give you a digital bouquet of flowers every week. The finest ones don’t come from fancy flower shops put together by florists, but from nature, in season, picked by me or my children.

Note to self - for 2026

BOOK RECOMMENDATION.

Set your creative potential free and explore the world of creativity with this book as your guide. Author Fredrik Haren (known as ”The Creativity Explorer”) visiting thousands of creative individuals across 75 countries to explore the essence of creativity and get all insights.

“The World of Creativity offers a unique and comprehensive perspective on human creativity by sharing experiences from people in diverse environments. Each chapter is dedicated to insights from a different country allowing readers to gain inspiration from the creative processes of individuals like a paper artist in Bangkok and a glass artist in Barcelona, enriching their own approach to creativity.”

The World of Creativity is the perfect book for business leaders, artists, educators, or anyone interested in the richness of creative worldwide. Get it, here.

DESIGN WEEKS FOR 2026.

Are art and design showcases worth traveling for without an invite? The answer is: Yes! Actually, the interest in traveling specifically for design showcases around the world is growing.

“Whether in London or Milan, Nairobi or New Delhi, the excitement around art and design spotlights is building—mirroring what was once reserved for fashion weeks. Except this time, you can buy a ticket to experience it first-hand, wander at your own pace, and enjoy a broader cultural program.”

Design weeks describes to be the newest cultural travel motivator for 2026. Click here to read more, and start planning your international design calendar.

GOLD LIST.

Also writing down the latest travel secrets, tips and inspiration from Condé Nast Traveler’s latest Gold List issue. If you’re interested to get your own issue, click here.

On that note

Courage over comfort. Action over waiting. Truth over familiarity. Be ready for this powerful year! Love from S

Sofi's Storytelling

Discussion about this post

Ready for more?